"Yéyé," a Chinese term meaning "grandfather," represents the brand's roots and heartfelt inspiration. Catherine, the founder of Yéyé's, originally returned to her family's garment factory to assist her grandfather with selling clothes online, and this journey linked her with the fond childhood memories of having fun in the factory. These experiences gradually formed her love for fashion. 

Over the years, Catherine worked closely with her grandfather, mastering the high-end knitting techniques that defined the factory's legacy. She blended traditional craftsmanship with new skills from pattern-making and sewing courses, evolving her own style. Today, she carries on her grandfather's passion with her own line of beautifully crafted pieces.

At Yéyé's, each item represents a commitment to quality and craftsmanship. Our designs, made exclusively in Taiwan from premium materials, are meticulously crafted with love to every detail. We believe in creating small, curated quantities, ensuring that each piece tells a story and is unique.

Yéyé's merges tradition with modern creativity, offering high-quality, fashionable and timeless designs that resonate with those who value craftsmanship and authenticity. These aren’t just clothes—they’re wearable pieces of family history, made to be cherished for generations.